Sometimes monitoring blogs and mainstream news sources just isn’t enough. This can become very apparent when you’re trying to manage your company’s brand or image while an issue is exploding in your lap.

One example of this is the uproar that happened when Senator Obama decided to support the compromise bill on FISA immunity recently passed by the House. These tweets were posted on Twitter just as the group Senator Obama Please Vote NO on Telecom Immunity — Get FISA Right, was forming on my.barackobama.com to protest Obama’s stance on FISA.

The anger that caused people to post these tweets has helped the anti-FISA group become the singe largest in Obama’s own online community: a fact that has received significant media coverage from mainstream sources. Read more »

I heard the news this morning that Hillary Clinton was dropping out of the Democratic primary race. As soon as I could, I went to Managing News where I’m tracking news about the candidates to see what was happening.

Right away I noticed that one keyword in particular received a huge spike: the Associated Press. Here’s a screenshot showing the jump in mentions of the AP today compared to the last two weeks in the political news I’m tracking.

The AP had been mentioned in about 0.5% of the stories pulled in by Managing News over the last two weeks. Today that figure jumped over ten-fold to 5.3%.

So why was there suddenly so much traffic around the Associated Press? The AP was reporting that Clinton will concede the nomination to Obama this evening after the results come in from Montana and South Dakota, and a lot of other sources were citing them on this.

That story drew an immediate retraction from Clinton campaign spokesperson Terry McAuliffe (who, as you can see shown in blue below, saw his own bump in mentions today). Read more »